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SBI-backed Cashfree acquires Zecpe for $10 Mn to enhance D2C checkout capabilities

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Marking its second acquisition, payments solutions firm Cashfree has acquired one-click checkout company Zecpe. Although Cashfree hasn’t disclosed the financials involved in the deal, sources told Inc42 that the deal may have valued Zecpe at $10 Mn - $12 Mn. As part of the deal, the founder of Zecpe, Hriday Agarwal, will join the Cashfree Payments team as the head of ecommerce checkout.