Two years after acquisition, YouTube shuts Indian social commerce app Simsim


Content Team
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Marred by layoffs and a cost-cutting exercise at parent Google, streaming major YouTube on Thursday said that it is shutting down its live social commerce app Simsim. The development comes two years after the Google-owned streaming giant acquired the Indian startup at a reported valuation of $70 Mn. The Economic Times was the first to report the latest development, saying that Simsim will stop taking orders post March 31.