Verlinvest invested $8 million in Purplle

Nabanita Dutta

News Editor
Image Credit: shortpedia

Purplle, the popular online makeup and beauty products retailer has raised $8 million in Series C funding round, which was led by Belgian investment firm Verlinvest. Apart from makeup products and fashion accessories, Purplle also sells wellness products on its website. They are going to use the funding to boost the supply of its brands and to create a personalized experience for users driven by its recommendation engine.