VLCC set to acquire Info Edge-backed Ustraa

05:00:00 PM, Saturday 10th of June 2023 | in business

Personal care brand VLCC is set to acquire men’s grooming brand Ustraa via share swap and a secondary buy-out. The D2C (direct-to-consumer) brand Ustraa will get further investment from VLCC to ramp-up its growth. Following the acquisition, Ustraa’s existing investors — Info Edge, 360 One (formerly IIFL Ventures) and Wipro Consumer Care Ventures — will become stakeholders of VLCC, the company said in a statement.