Walmart-backed PhonePe launches Pincode app in e-commerce push

08:00:00 PM, Tuesday 4th of April 2023 | in business

PhonePe, India's leading UPI payment app, is making an e-commerce push. The Walmart-backed company has launched a hyperlocal, consumer-facing app dubbed Pincode. The app is powered by Open Network for Digital Commerce (ONDC), an initiative by the government of India to democratize the e-commerce landscape. PhonePe recently separated from Flipkart, making it easier for the company to chart its own path.