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Aditya Chopra to enter OTT space with Rs 500 crore new venture

Shortpedia

Content Team
Image Credit: Shortpdia

Having already invested Rs 1,200 crore in its spectacular theatrical slate of 2021-2022, India's biggest production house, Yash Raj Films, has decided to start a new business venture that will mark its foray into the booming Indian OTT market. Filmmaker Aditya Chopra has grand plans to reshape the digital content market as it stands today and is earmarking Rs 500 crore for YRF's OTT arm that will be called YRF Entertainment.