Anushka Sharma, Virat Kohli's venture ‘Nisarga’ forays into world of motorsports, events and entertainment IPs with new initiatives
Anushka Sharma and Virat Kohli have announced their first ever foray into promoting events and experiences through their new venture "Nisarga". Nisarga will associate with like-minded partners to promote high impact events and IPs. The initiatives will undertake curation of special segments in existing IPs as well as develop and create new platforms. As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company with cult IPs like The Valley Run.