Anushka Sharma, Virat Kohli's venture ‘Nisarga’ forays into world of motorsports, events and entertainment IPs with new initiatives


Content Team
Image Credit: economic times

Anushka Sharma and Virat Kohli have announced their first ever foray into promoting events and experiences through their new venture "Nisarga". Nisarga will associate with like-minded partners to promote high impact events and IPs. The initiatives will undertake curation of special segments in existing IPs as well as develop and create new platforms. As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company with cult IPs like The Valley Run.