ASCI drafts promotional content guidelines for social media influencers
Shortpedia
Content Team
Image Credit: shortpedia
The Advertising Standards Council of India (ASCI) has issued a set of draft guidelines that directs influencers to prominently label content that promotes products and services on social media. The guidelines have been drafted as companies in India are becoming increasingly dependent on online marketing. The goal is to help average consumers distinguish between advertisements and independent user-generated content.
