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Bollywood actress Rashmika Mandanna backs D2C vegan startup Plum

Shortpedia

Content Team
Image Credit: Inc42

Maharashtra-based D2C vegan startup Plum has received an undisclosed investment from Bollywood actress Rashmika Mandanna. As part of the deal, Mandanna has joined the startup as a brand ambassador to help widen its consumer base. Plum is a direct-to-consumer (D2C) vegan brand that offers an array of products in skin, hair, men’s, personal care and makeup categories.