Advertisers cut spending on X by 55% before Super Bowl


Content Team
Image Credit: newsbytes

Ahead of this year's Super Bowl, advertising spending on X has plummeted by 55%, reported MediaRadar, an advertising intelligence and sales enablement platform. Last year itself, Adweek, an American advertising trade publication, reported major brands like NFL Enterprises, McDonald's, YouTube, and Oreo shifted their ad strategies to platforms such as TikTok and Reddit. MediaRadar CEO and co-founder Todd Krizelman links the latest decline to concerns over brand safety and Elon Musk's plans to focus on smaller advertisers.