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Centre mandates social media influencers to disclose material gains

Shortpedia

Content Team
Image Credit: uneniweb

The Central government issued new guidelines for social media influencers making it mandatory for them to disclose the "material" gains received when they endorse any products, services, or scheme, PTI reported. The new rules have a provision of strict legal action, ban, and fine of up to Rs. 50 lakh in case the influencer fails to follow them.