India's MICE tourism less than 1% of global convention business


Content Team
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Despite striving to improve its infrastructure for Meetings, Incentives, Conferences, and Exhibitions (MICE), India holds less than one percent of the world's share in this growing industry, IANS reported, citing a recent report by a high-level Parliamentary committee. The panel reportedly blamed the country's lack of focus on MICE tourism, the absence of a system for capturing event information and preparing winning bids, the high tax structure and costs, and the lack of standardized processes and services for this trend.