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After Nike, Adidas cuts down on cricket equipment manufacturing, sponsorship

In order to cut down on expenditure, sportswear giant Adidas has followed Nike in the decision to not make bats, batting pads and gloves and outsource their manufacturing to a third party. Since sales of bats and soft cricketing equipment does not match the cost of sponsorship of bats for top-level cricketers, these companies are now only sponsoring apparel and footwear for cricketers for sustainability.