Actor Alia Bhatt launches kidswear startup with focus on sustainable fashion
After investing in Nykaa and StyleCraker, Bollywood actor Alia Bhatt has launched a startup called Ed-a-mamma which caters to the kidswear category. It offers clothes for children in the age group of 2-14 years. Currently, the brand is available on the online babycare store FirstCry with clothes ranging from INR 350. It is expected to be launched on Amazon and Flipkart early next year.