Anicut Capital leads $6 Mn funding in D2C startup The Ayurveda Experience


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D2C ayurvedic brand The Ayurveda Experience (TAE) has raised nearly $6 Mn (INR 50 Cr ) in a fresh funding round led by Anicut Capital. Sharrp Ventures, Singularity Ventures, Riverwalk Holdings and Emerge Capital also have participated in the funding round, according to an Economic Times report. TAE will use the fresh capital to enter new markets and expand presence in existing markets including India, North America, Europe, Canada and Australia.