Binny Bansal-backed Purple Style Labs acquires fashion label Wendell Rodricks


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The mumbai-based fashion house of designers and stylists Purple Style Labs has acquired Wendell Rodricks to scale the resort wear label to leverage ecommerce and its flagship stores. Prior to this, Purple Style Labs had acquired multi-brand luxury wear marketplace Pernia’s Pop Up Shop for an undisclosed amount back in August 2019. The duo had started their collaboration in 2019 to expand their business across all modes of retail channels.