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Bollywood actress Malaika Arora backs ayurvedic nutrition startup Kapiva

Shortpedia

Content Team
Image Credit: Inc42

Bollywood actor Malaika Arora has invested in D2C ayurvedic nutrition brand Kapiva. The actor will join Kapiva as a strategic investor, brand ambassador and ‘wellness mentor’ at the Kapiva Academy of Ayurveda. Two-third of the Indian rural population reports using ayurveda for primary healthcare needs. The Indian ayurvedic products market is expected to be worth INR 71k Cr by 2024.