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Bollywood star Ayushmann Khurana invests in men’s grooming startup Helios Lifestyle

R Sinduja

News Editor

Bollywood star Ayushmann Khurana invests an undisclosed amount in Helios Lifestyle, the parent firm of The Man Company, which is a men's grooming and essentials brand. The start-up company said the investment was a part of the strategic partnership wherein Khurana will also be seen as its brand ambassador. TMC claims of having a 30% market share in the beard grooming category and has also got 2 rounds of funding from Emami.