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Bollywood star Ayushmann Khurana invests in men’s grooming startup Helios Lifestyle

Bollywood star Ayushmann Khurana invests an undisclosed amount in Helios Lifestyle, the parent firm of The Man Company, which is a men's grooming and essentials brand. The start-up company said the investment was a part of the strategic partnership wherein Khurana will also be seen as its brand ambassador. TMC claims of having a 30% market share in the beard grooming category and has also got 2 rounds of funding from Emami.