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Crofarm enters B2B2C biz with Otipy; raises fresh capital

Shortpedia

Content Team

Farm to retail agritech startup, Crofarm, has entered business-to-business-to-consumer (B2B2C) space after its 4 years of operations. Crofarm has launched – Otipy – a community-based platform to connect consumers, resellers and farmers for bringing fresh produce to doorstep. The new product will work on a social commerce model. Crofarm has also raised a $1 million fresh financing round led by Smile Group, said Khurana.