D2C sampling startup Smytten raises INR 100 Cr, valuation doubles


Content Team
Image Credit: Inc42

D2C sampling platform Smytten has raised INR 100 Cr in a pre-Series B funding round led by Fireside Ventures and Roots Ventures. The funding round also saw participation from Sharrp Ventures, Waao Partners, Survam Partners, and Sattva Group Family Office. Smytten will use the fresh capital for brand building, hiring engineering talent, building technology infrastructure and expanding teams across various verticals.