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Flipkart strengthens its travel domain by having a tie up with Ixigo

Flipkart is seeking to strengthen its travel offering by having a tie-up with ixigo, which is India’s leading mobile travel platforms. They plan to leverage the UDAN initiative by the government, which is promoting air travel across tier 2 cities. Flipkart has also planned the industry's first SuperCoins redemption for bookings. This tie-up will target a billion users from tier 2, 3 & 4 cities, and growing the online travel market.