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OTT platform ALTBalaji acquires 17.5% stake in celebrity engagement platform Tring

Shortpedia

Content Team
Image Credit: Shortpedia

In a bid to further its content growth, over-the-top (OTT) video streaming platform ALTBalaji has picked up a 17.5% stake in online celebrity engagement platform Tring. This investment values Tring at about INR 100 Cr since its launch in February 2020. ALTBalaji can now appoint one board member to represent them on Tring’s parent company, BD Inno Ventures Pvt Ltd board.