SoftBank’s Rajeev Misra, Vijay Shekhar Sharma back D2C footwear brand Yoho
Shortpedia
Content Team
Image Credit: Shortpedia
A meeting between two friends, Prateek Singhal and Ahmad Hushsham, in the leather city Kanpur sparked the idea for a direct-to-customer (D2C) footwear brand. While Singhal brought the consumer tech experience to the table, Hushsham brought his learnings from the fashion footwear industry to create Yoho back in 2021.
