About 90% of active users access internet daily in India: Study


Content Team
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Nearly 89% of active users in India browse the internet on a daily basis, according to a study, ‘Bharat 2.0’, conducted by consumer insights firm Nielsen. The methodology for the study, according to Nielsen, involved a face-to-face systematic stratified random survey across all states, towns and villages. The research was conducted between September 2021 to December 2021 and covered over 110,000 respondents.