Amazon copied bestselling Indian brands to boost private label play: Report


Content Team
Image Credit: shortpedia

In another major allegation against Amazon India, the ecommerce giant is said to have copied best-selling products from Indian brands in multiple categories to boost its own private label play, in addition to rigging search results to give more prominence to its brands over rivals. In the past, Amazon has been accused of using its algorithms to give its private labels higher priority in search results.