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Armed with over 150 Mn users, Gaana HotShots joins short video fight

Shortpedia

Content Team
Image Credit: inc42

Times Internet-owned music streaming platform Gaana is muscling its way into the short videos space with HotShots, its take on TikTok, built for Indian content creators. The company said that Gaana HotShots will offer emerging and established Influencers an opportunity to migrate to an Indian platform and build a massive audience. Clearly, Gaana is looking to fill the massive hole left for influencers by TikTok’s ban.