Facebook-Apple spat escalates: Facebook launches PR campaign defending targeted advertising
Shortpedia
Content Team
Image Credit: NewsBytes
On Thursday, social media giant Facebook launched a campaign called "Good Ideas Deserve To Be Found" attempting to explain to users how small businesses rely on targeted advertising. Facebook will air commercials on radio and on TV, including during the Golden Globe Awards on Sunday. The move is seen as a defense against Apple's upcoming curbs on cross-platform ad tracking on iOS.
