Google faces UK scrutiny over new advertising data revamp
Megha Jain
Content Head
Image Credit: shortpedia
Google faces fresh regulatory scrutiny in Britain over plans to revamp its ad data system, after a group of competitors complained to regulators that the changes would cement the US tech giant's online dominance. Marketers for an Open Web, said Monday that it's urging the UK competition watchdog to step in and force Google to delay the rollout of its “Privacy Sandbox” scheduled for early next year.
