India saw 250% growth in shopping app installs amid pandemic, Reveals report


Content Team
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The State of Shopping App Marketing 2020 report by AppsFlyer, a mobile marketing analytics and attribution platform, notes that India witnessed a 250% spike in non-organic shopping app installs as the country began lifting Covid-19 lockdown restrictions in May. This shows that even when given the option of physically visiting the store, Indians preferred to shop online.