India to be among top 10 OTT market by 2020
The video OTT market in India is going to touch $823 million by 2022, according to a joint study by ASSOCHAM-PwC. The study said that India to be ranked among the top 10 countries with Video OTT Market within 2020. Video OTT market in India includes Netflix, Amazon prime, Hotstar, YouTube etc. and it has entered the growth phase of the market life cycle. With lower than ever data tariff, the industry is booming in the country.