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India’s Zoho takes on WhatsApp with messaging app Arattai

Shortpedia

Content Team
Image Credit: shortpedia

In the wake of this social media chatter about messaging privacy, one of India’s oldest SaaS companies, Zoho has beta launched its messaging application called ‘Arattai’, which translates to ‘chat’ in Tamil. The company’s vice president for marketing Praval Singh said that while Arattai has been in development since early last year, the company sensed that this is the right opportunity to beta test the application