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Insta announces appearance of influences in feeds even if you don't follow them

With the continuous modifications in the app, Instagram users will now see influencers in their feeds even if they are not following them. On Tuesday, the Facebook-owned photo-sharing app said that it is coming with "branded content ads", which allows brands to make influencers' sponsored content posts to appear as ads in order to get a bigger audience to see them. These ads will include the words 'paid partnership'.