Instagram debuts in-app checkout for e-commerce brands
Shortpedia
Content Team
Image Credit: shortpedia
Instagram is rolling out an in-app checkout feature for a limited number of brands to let users purchase products without leaving. The limited launch has been extended to 23 brands like Adidas, Burberry, Dior & MAC Cosmetics. Insta will make the feature available to more brands in future. The new checkout feature displays a “Checkout on Instagram” button whenever a user clicks on a product tag within an image.
