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Instagram to let influencers earn from ads on IGTV content

Shortpedia

Content Team
Image Credit: shortpedia

Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform. To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long. Instagram will share at least 55% of the revenue from these ads with creators.