Meta faces EU ban on targeted advertising


Content Team
Image Credit: NewsBytes

The European Data Protection Board (EDPB) has decided to expand a prohibition on "behavioral advertising" for Facebook and Instagram, both owned by Meta. This will encompass 30 nations in the European Union and the European Economic Area. This ruling is a blow to Meta, which has resisted attempts to limit this type of advertising. The ban focuses on ads that collect user data, and if Meta is found non-compliant, it could face penalties amounting to 4% of its global revenue.