Recent study claims most Indian viewers consumed online content during office hours
With the internet taking over, a recent survey has shown that most Indian viewers consume the content during traditional office hours, between 10 AM to 6 PM. Indians spend more than 70 minutes per day online on video platforms. The research stated that movies have a larger contribution of viewership, with freshness and uniqueness of content is what people desire. 30% prefer regional language than Hindi and English.