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Spotify testing new voice-enabled ads on mobile

Spotify has started testing on voice-enabled ads. Still, in a very early conceptual stage, it’s eyeing to put a twist on the typical voice and visual advertisement within the Spotify app. The idea is quite simple - a voice ad plays on, trying its best to engage the audience and grab their attention. Then it asks for a voice prompt to proceed. Spotify has recently broken the 100 million mark in premium subscribers.