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Tata Cliq to be integrated with Tata Neu Super App: Report

Shortpedia

Content Team
Image Credit: dewsolutions

Tata Group’s online retail platform Tata Cliq has reportedly exited consumer electronics business and is set to be integrated with Tata Digital’s super app, Tata Neu. The move is part of Tata Group’s efforts to get more traction to the Tata Neu app and bring together synergistic businesses for scale. Tata Cliq’s consumer electronics category formed 50%-55% of its business.