Tata Motors to launch multiple electric cars under Avinya brand

Megha Jain

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Tata Motors has revealed that Avinya, initially introduced as a concept in April 2022, will now be a premium all-electric brand. This announcement was made by Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility. "Avinya is not going to be a single model; it's a brand, and we will spawn multiple products under that brand," Srivatsa stated. The term 'Avinya' is derived from Sanskrit and represents 'Innovation,' as stated by Tata Motors.