Twitter announces premium video content at NewFront to woo advertisers


Content Team
Image Credit: na collective

Elon Musk's acquisition of Twitter has brought many questions about the microblogging site's future to the forefront. One of the most important ones is how the company plans to woo advertisers who don't see eye-to-eye with the more 'free' Twitter. To secure these advertisers, Twitter has announced premium video partnerships at the 2022 IAB NewFront, which usually is a tepid affair for the company.