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OYO acquires Danamica, aim to drive top-line growth by dynamic pricing across brands

Months after OYO announced its commitment to invest 300 million Euros in vacation homes business in Europe, the hospitality firm has acquired Danamica, a Copenhagen-based data science platform which specialises in dynamic pricing. The technology innovations will benefit OYO's global vacation home business as well as users to book vacation homes at reasonable prices. This is OYO's second acquisition in Europe after Leisure in May.