Amazon joins hands with Kishore Biyani’s Future Group online to counter Mukesh Ambani's JioMart
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E-retail giant Amazon has teamed up with Kishore Biyani's Future Group online months ahead of Mukesh Ambani’s e-commerce entry. The partnership can be seen as a counter step against Ambani's JioMart. As per the deal, Amazon will become Future Retail’s authorized online sales channel. After the deal, Future Retail will list on Amazon Prime for grocery and merchandise delivery in Delhi, Mumbai and Bengaluru.