Myntra acquires Deepika Padukone's 'All About You' fashion brand
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Myntra Fashions has reportedly acquired a 100 percent stake in partner Deepika Padukone's 'All About You' for an unspecified amount. The brand established in 2015 with Padukone and Myntra holding 50 percent stake each, All About You has since become a leading women's wear brand on the platform. The acquisition comes as Myntra looks to expand to international markets, recently foraying into the Middle East.