Dr. Coates oversaw an effort in Argentina to identify cash crops that farmers in the region may profit from cultivating. He investigated a variety of plants to determine their economic viability. When he analyzed chia seeds, he discovered their amazing nutritional profile and focused his whole study to bringing chia back to a commercial level so that people all over the globe might benefit from the seeds.
This was back when the couple was attempting to get the film made in Hollywood with only one puppet.
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