BCCI brings in Unacademy as IPL central sponsors for three years: Reports
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After VIVO backed out as the title sponsors following tensions between the Indian and Chinese government, BCCI roped in fantasy platform Dream11 at a bid of INR 222 crores. It has now been learned that the BCCI has roped in Unacademy as the IPL’s central sponsors for the next three years at a deal of INR 120-130 crore. The educational platform was also in race for the title sponsorship along with Dream11 and Byju’s.