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Book gold for Re 1, e-tailers' strategy to attract customers

Nabanita Dutta

News Editor

The demand for gold is decreasing in India and to revive that the e-tailers are following the real-estate's strategy and letting the customers book gold for as little as Re 1. Currently, 1 gram gold is for Rs 3,200 and buyers get the gold delivered once they pay that amount. Many people have started opting for it and the jewellers have also started launching online services to attract the internet-savvy youth.