godparticle, leonlederman, marketing, dickteresi, evil, character, expense

Did you know.... It's not the so-called "God particle." 

godparticle, leonlederman, marketing, dickteresi, evil, character, expense

People call it the God particle since Leon Lederman coined the term in his book of the same name. Marketing brilliance, but completely incorrect. (Aren't they all small particles of God?) In the opening chapter of their book, Lederman and his co-author Dick Teresi explain that "the publisher wouldn't allow us to name it the Goddamn Particle, though it may be a more appropriate title, considering its evil character and the expense it is creating."

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