At a ski resort, Lamborghini wants you to drive like a crazy.
The Lamborghini Winter Academy teaches you how to have fun while driving 5-700 horsepower Lamborghinis over the Alps. During the winter. Nothing except snow and ice covered the ground. Unless you strike anything, it's also pretty cheap.
Persians were also recognised as innovators in the fields of refrigeration, cooling, and ventilation.
Tinfoil hats, unfortunately for conspiracy enthusiasts, have been shown to enhance specific radio frequencies.