| in Did You Know Facts
Soap has progressed from a simple cleanser to a drab daytime drama.
![soap, saponification, Babylon, Ancient, alkali, oils, Ebers papyrus, Egyptians, Chinese, Zhou Dynas](https://assets.shortpedia.com/uploads/2022/08/31/1661949084.webp?tr=w-1200,h-600,cm-pad_resize,bg-F3F3F3)
When P&G brought its influential advertising style to radio, it sparked an entire movement: the dark, dramatic, and often downright heinous world of the soap opera. In order to generate advertising revenue, early radio stations created daytime serials aimed at housewives and, as a result, began approaching household manufacturers for sponsorship. P&G was the first to capitalize on the opportunity and commit to a serial. Because of their success, not only did they continue to sponsor serials and eventually produce their own, but it also inspired a number of other soap manufacturers to enter this new marketing arena. The association of daytime serials with soap ads quickly led to the term "soap opera,&quo