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When P&G brought its influential advertising style to radio, it sparked an entire movement: the dark, dramatic, and often downright heinous world of the soap opera. In order to generate advertising revenue, early radio stations created daytime serials aimed at housewives and, as a result, began approaching household manufacturers for sponsorship. P&G was the first to capitalize on the opportunity and commit to a serial. Because of their success, not only did they continue to sponsor serials and eventually produce their own, but it also inspired a number of other soap manufacturers to enter this new marketing arena. The association of daytime serials with soap ads quickly led to the term "soap opera,&quo

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