Despite its humble beginnings, soap has managed to establish an empire.
Bath soaps are now a multibillion-dollar industry, fueled by increasing awareness of the importance of hygiene and a thriving, almost aggressive marketing industry. Although soap may no longer appear to require much promotion, the advertising industry was once eager to capitalize on the new idea of soap as a necessity item by inextricably linking it with vitality symbols such as sunlight and honey - a trend that continues to this day. Exotic and desirable ingredients in soap recipes, such as brightly colored oil palm from West Africa and copra (dried coconut flesh) from the Pacific Islands, fueled such marketing campaigns. These marketing decisions were critical in transforming the image of soap from a rough, abrasive scrubbing too
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